we create and amplify narratives to mobilise a just, diverse and regenerative reality.
01
research
What story is being told today? Research to map dominant, emerging, contested, and missing narratives.
- Narrative research: which narratives dominate, which are emerging, which are competing, and which are missing (e.g., in migration, impact investing, regeneration).
- Multi-stakeholder workshops to build shared understanding of existing narratives.
- Trend analysis and benchmarking.
- Definition of narrative strategies for your organization.
02
Architecture
What story do we need to bring into existence? We work with your team and key voices to define the ideas it’s essential for your audience to understand.
- Narrative co-creation workshops for systemic change.
- Definition of change objectives.
- Audience segmentation and needs.
- Value proposition.
- Narrative architecture: key messages, tone of voice, storylines, metaphors, and “what we choose not to say.”
- Editorial plan.
03
Storytelling studio
- Content design (videos, reels, video or audio podcasts, articles, studies/reports).
- Scriptwriting and powerful question design.
- Recording (remote/in-person) or review of client-provided materials.
- Narration / voice-over.
- Content editing: clean-up, structure, pacing.
- Post-production: mix and master.
- Identity package (intro/outro, music, soundscapes and visual identity, branding).
- Editorial quality control.
04
activation
How do we bring the new story to life—and learn as we put it into the world? We activate the narrative through formats that connect, and we support its dissemination.
- Publishing and distribution across platforms, plus technical setup.
- Landing page on Efecto Colibrí.
- Search-optimized summaries (editorial SEO).
- Optimized transcription (accessibility + SEO).
- ES/EN translation of key texts, optimized for search.
- Social media atomization: clips, quotes, carousels, threads (channel-dependent).
- Launch plan: calendar, copy, and channel-specific messaging.
05
Measurement
- Define narrative impact objectives (what change we’re aiming for).
- Indicator framework aligned to those objectives.
- Methodology design: before / after / follow-up over time.
- Surveys (pre/post), interviews, or focus groups (depending on scope).
- Collect stories of change.
- Analysis and learning: what worked, what tensions emerged, what to adjust.
- Executive report: findings and actionable recommendations.
06
Training
- Workshops to create new narratives.
- Training workshops in active listening, powerful interviewing, narrative frameworks, and storytelling.
- Coaching for hosts and spokespeople.
- Content clinics (feedback on content created by your team e.g., scripts, videos, articles).
- Custom-designed training for teams.
Nuestro método
Apostamos por los proyectos que quieren dar voz e impulsar una realidad inclusiva, justa y regenerativa.
Analizamos cada solicitud con detalle para conocer el “para qué” y comprobar su impacto positivo.
Esta evaluación inicial nos permite realizar un diagnóstico y asesorar en todo aquello necesario para evolucionar y comunicar.
Definir estratégicamente cómo vamos a comunicar ese mensaje de impacto positivo es nuestro fuerte. Creemos en el poder de las personas y en que cada una de ellas tiene una voz con algo que decir para impactar a las demás personas. Solo hace falta saber cuál es la forma correcta de hacerlo para llegar al objetivo.
La producción del podcast es igual de importante que su definición. Si tienes un buen mensaje pero no llega de la forma correcta, el impacto no será el mismo.
Y, por último, saber como todo el mensaje ha impactado, como se ha recibido, es un imprescindible para seguir luchando por una sociedad más inclusiva, justa y regenerativa.
Key Figures
+1000
Videos, podcasts, articles, research that promote narratives for systemic change.
85%
Our community recommends Efecto Colibrí (Hummingbird Effect)
20%
The podcasts we amplify see an increase in their program's listenership.
we work with
customized project
We are as big or as small as you need us to be.
Shall we talk, and you can tell us your story?
¿Te identificas con alguno de estos casos?
Tengo muy claro el mensaje que quiero transmitir pero no sé por dónde empezar
He desarrollado una estrategia comunicativa del podcast que quiero crear pero me falta la parte de la producción
Quiero crear un podcast con la mejor calidad posible y un storytelling muy bien trabajado
Tengo un podcast y me gustaría conocer su impacto a la audiencia
Necesito soporte puntual para resolver dudas y guiarme
Frequently Asked Questions
I have a developed social change podcast, could I distribute it with you?
We analyze every project to thoroughly understand if our values are aligned. Then we will make a collaboration proposal to start working together and create a distribution plan tailored to your needs
My project is about social entrepreneurship. Could I collaborate with you?
I have the developed podcast idea and I want to produce it with my team. Which service would be best for me?
In this case, the service that best fits is PRE-PRODUCTION. With it, we can jointly define the strategy of your podcast, establish your ‘why,’ and create the corresponding scripts and technical information so that you can produce it.